How does Ad Click Filter Block People?

Ad Click Filter does not actually block anyone. No IP address is blocked from accessing your website with this service. IP addresses are instead placed on the Ad Words exclusion list. This is Google’s own defense mechanism against click fraud. If you sat someone at a desk who constantly monitored inbound IP clicks, you could perform this service manually. Take it from someone who did this, it’s extremely time consuming! Ad Click Filter automates this process.